After recently reaching 2 million fans on Facebook (last month), CEO of Burberry came with a surprise news 3 days ago, at the International Herald Tribune's Luxury Conference in London. The company will launch starting next next year a bespoke service for trench coats.
There will be a possibility of choosing from colours, coat styles, buttons and making it unique with special details, such as initials. The company's chief creative officer mentioned that there would be around 12 million options for the creation of your perfect and unique trench coat.
Above you have a Polyvore set, a simple play of putting various coat options side by side, now let your imagination work for your perfect trench coat which you will surely wear next season: Burberry by YOU!
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12 million options?! Did they ever hear about the too much choice effect? ;)
ReplyDeleteA Burberry trench coat is among the first on my wishlist :)
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