Friday, April 22, 2011

Easter Eggs - The luxurious way

Easter is a celebration with a high significance to Christians. But over the time, just like the red and fat Santa Claus has been introduced to traditions by Coca Cola, so has commerce developed around the Easter period and companies grab the opportunity to do some outstanding Marketing actions. Such as designing a special Easter egg for their clients and limiting that edition to certain pieces, so that they make that item desirable and artificially rare.

I must say that, even if also luxury houses do this, I find that some of their results are really amazing. It is, of course, very important with whom they team up so that the eggs not only carry the brand name, but also taste good. I have picked some examples of what can be done, in the following order: Swarovski for 2011, Roberto Cavalli for 2010, Armani Dolci for 2010, Harrods for 2011, 2010 and 2009 and at the bottom of the page, Selfridges' over 1500$ egg from 2009. Enjoy and have a wonderful Easter time!
(Picture Source: http://www.luxuo.com/wp-content/uploads/2011/04/Easter-Eggs-Swaroski-Guido-Gobino-468x468.jpg)

(Picture Source: http://www.extravaganzi.com/wp-content/uploads/2011/04/Roberto-Cavallis-Animal-Print-Easter-Eggs.jpg)
(Picture Source: http://www.luxuo.com/wp-content/uploads/2010/04/armani-chocolate-easter-eggs-468x360.jpg)

(Picture Source: http://t0.gstatic.com/images?q=tbn:ANd9GcTFDEf2WyrQ73bUV8sBDc6D5aqYNN9V6i98L9qfzyQYna3RE7wG)

(Picture Source: http://www.luxuo.com/wp-content/uploads/2010/03/luxury-easter-egg-harrods-468x531.jpg)

(Picture Source: http://www.luxuo.com/wp-content/uploads/2010/03/harrods_white_choco_eggs-467x532.jpg)



(Picture Source: http://www.luxuo.com/wp-content/uploads/2009/04/egg.jpg)

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