Fashion Bears in London

 

Pudsey Bear by Balenciaga for Children in Need

During a random (but wonderful) walk around London, my boyfriend and I, attracted by the sparkly Christmas decoration, decided to go into Selfridges to look at some pieces of luggage (on my shopping list!). The department store, however, has so much to offer, that we found ourselves taking pictures with Santa's hats or admiring kitchen equipment (amongst others).

On display in the store I also found a series of teddy bears , looking at us with their big, black eyes, just luring us with their charming personality (each one was different) and with what you could call childhood nostalgia.

 

The teddy bears are an initiative of BBC together with 29 famous designers/brands.  The idea was to create unique Fashion Pudsey Bears (Pudsey is the logo of the organization "Children in Need"), which would then, after a period of display in Selfridges Stores in London and Manchester (until the 14th of November 2012), would be auctioned by Christie's auction house. The raised funds will go to the Children in Need charity. Children in need currently supports around 2600 projects and works with children and young people in the UK. This charity has raised over 600 million pound sterling since 1980. Below you can see some of the Fashion Pudsey Bears and maybe decide for which one you would want to auction. It would not be only for a good cause, but it will also save you a piece of fashion history. And if you want to see more, just go to Selfridges. It should be fun.

 

Pudsey Bear by Victoria Beckham for Children in Need 

 

Pudsey Bear by Alexander McQueen for Children in Need  

 

Pudsey Bear by Jonathan Saunders for Children in Need 

 

Pudsey Bear by Louis Vuitton for Children in Need 

 

Pudsey Bear by Missoni for Children in Need 

 

Pudsey Bear by Prada for Children in Need 

(Pictures source: http://www.elleuk.com/fashion/news/high-fashion-bears-by-29-designers#image=1)